adam qureshi

createthegroup:

Are Luxury products without overt branding the new mark of exclusivity?

The appeal of living large hasn’t disappeared but it seems the logos associated with lavish lifestyles have. When it comes to statement accessories, brands as diverse as Victoria Beckham and Céline are whispering their exclusivity amid a growing consensus that “anonymity” is the key to being recognised.

Flip through the Barneys New York autumn handbag catalogue and it’s clear that the less-is-more approach has permeated the luxury accessories market – a move that Daniella Vitale, the store’s executive vice president, says is intrinsic to the Barneys DNA. “Historically, our clients have always responded to a more subtle, beautifully crafted product,” she says. “[It’s about] expression through details, exquisite materials and things that are not so identifiable.”