February 2012
3 posts
Is there such a thing as content strategy?
Strategy is defined at a senior management level. Good content can help implement that strategy.
I believe in the power of web content, particularly words. I have spent my career of nearly 18 years encouraging organizations to take content seriously. And what’s the most important thing I’ve learned? Don’t talk about content. If you want to get paid more, don’t talk about...
How to advance your web career
How to advance your web career
By Gerry McGovern To earn more money and get more respect, you need to become a manager of tasks, not a manager of technology, and certainly not a manager of content. If there’s one thing I’ve learned over the years is that content gets no respect from senior management. Associating yourself with content is a guaranteed way to ensure your career goes...
Why are ugly websites so successful?
“Techmeme has redesigned,” Gabe Rivera founder of the popular technology news site wrote in January 2012. “Drudge Report is now indisputably the web’s ugliest news site.” I use Techmeme all the time. I find it an excellent news website. It’s a collection of well-selected links to important issues in the technology industry. It doesn’t look pretty but it works fine for me. Asides from the...