November 2011
4 posts
You don't need a mobile strategy
Mobile is a platform. It is a tactic, not a strategy. What you need is a strategy for the connected customer. If a Norwegian man is sitting on the toilet reading the news on his iPhone, is he mobile? Well, research indicates that one of the most favored places where Norwegian men use their phones is on the toilet. iPads are used a lot on the couch but the iPhone is more popular in bed. Mobile...
If customers get the first click right they have...
Nobody likes taking a wrong turn, particularly when it’s your first turn. If you have travelled 10 kilometers in the wrong direction, then it feels like you are travelling back 20 kilometers. Linking is the foundation of the Web. It is its key distinguishing characteristic. It is what makes the Web the Web. The essence of linking is navigation. The essence of navigation is helping someone...
"A Year in New York" Video Essay Flaunts the... →
Enjoy this lyrical interpretation of New York City, shot and edited by talented videographer Andrew Clancy. Not only does “A Year in New York” give you a good look at the city and its vast array of people and sights. It demonstrates the gorgeous quality of expertly-framed HD vide…
Protecting Your Online Reputation: 4 Things You... →
You don’t have to be running for president to care about your online reputation. Almost everything you do online is easy to track, especially when you’re using social media sites. This infographic shows you how to manage your “e-reputation,” perhaps saving you some embarrassment, or even your car…